Performance intimates for female runners. Built for km 1 and km 42.
33% of female runners experience stress urinary incontinence during sport. Nobody talks about it. Nobody built anything for it.
So women shorten the route, skip the race, or stop running altogether. Not because of their fitness. Because of their kit.
Three layers doing three jobs: a moisture-regulating face, an integrated absorbent core, and a protective barrier against leak-through. Reusable. Developed with a manufacturer in Portugal and tested on real runs.
Practical support; not a replacement for pelvic floor therapy. Concept drawings — product in development.
I'm Elisa. Mother of two, runner, founder of bldhrt. When I started running again after my children, I began losing urine. Mid-training I'd be asking one question: are my clothes staying dry?
I wanted comfortable, reusable underwear made for running. I couldn't find it. So I started developing it myself, alongside my job as product lead at ING and my family.
Backing the campaign funds the first production run. You get the hipster before anyone else, and the development stays public the whole way.
Technical, absorbent, performance-grade. Be first to know.